“Meet Your Match” Campaign

My Role: Creative Directon / Art Direction / Designer / Copywriter

Creative Brief: Champion digital campaign as value proposition for partnering with PCNA. New offering from supplier with decorating digital full-color art on drinkware that can match to PMS colors.

Deliverables: Social media video, Homepage Banner, Category Banner, Email Signature Graphic, Email Module, Google Display Ads.

Assets: 360 photography of item, In-house custom artwork for decoration, Pantone Solid Coded colors from art.

Initial Concept

From the brainstorm we went through assets we had to work with, picked the headline, and knew it would be eye-catching to see the Pantone colors solid as a background.

“Meet Your Match” Campaign

Initial Concept

From the brainstorm we went through assets we had to work with, picked the headline, and knew it would be eye-catching to see the Pantone colors solid as a background.

Web Deliverables

Email Deliverables

Social Media

Google Display Ads