“Meet Your Match” Campaign
My Role: Creative Directon / Art Direction / Designer / Copywriter
Creative Brief: Champion digital campaign as value proposition for partnering with PCNA. New offering from supplier with decorating digital full-color art on drinkware that can match to PMS colors.
Deliverables: Social media video, Homepage Banner, Category Banner, Email Signature Graphic, Email Module, Google Display Ads.
Assets: 360 photography of item, In-house custom artwork for decoration, Pantone Solid Coded colors from art.
Initial Concept
From the brainstorm we went through assets we had to work with, picked the headline, and knew it would be eye-catching to see the Pantone colors solid as a background.
Web Deliverables
Email Deliverables
Social Media
Google Display Ads
